March 4 - U.S. News & World Report - Enpocket is a 6-year-old software company that helps businesses create and send advertisements to mobile phone users, then monitor data such as click-through rates. The multimillion-dollar company's customer base includes MasterCard and Sprint. "What we're really working on is Web 3.0—what's next for the internet," says former CEO Mike Baker, 44.
What's next for Enpocket? In October, Nokia closed a deal to acquire the Boston-based company for an undisclosed sum as the phone maker moves into the software and services business. "We're a part of that transformation effort," says Baker, whose new title since the acquisition is vice president and head of mobile advertising.
Today, big companies use M&A as a shortcut to new channels, new content, new customers and new competencies. More than $10.5 billion in M&A transactions were announced in the third quarter of 2007 alone—31 percent higher than the third quarter of 2006 and the most in a single quarter since 2000, according to Dow Jones Venture One. Read More.
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