April 14 - BusinessWeek.com - With its $3.1 billion acquisition, the Internet giant secures entry into the promising business of display advertising and thwarts Microsoft in online search.
Three billion dollars? On Apr. 13, Google announced that it would pay $3.1 billion for the advertising outfit DoubleClick. Just two weeks ago, as reports surfaced that the company could go for $2 billion, the price was considered lofty but justifiable. Now, Google is forking over 20 times DoubleClick's estimated revenues of $150 million. And it's paying triple the amount that private equity firm Hellman & Friedman spent when it purchased DoubleClick in 2005—before selling off a couple of pieces of the business. Read More.
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