Friday, March 16, 2007

Cisco Takes Battle to Redmond and Beyond

March 16 - E-Commerce Times - Cisco has agreed to pay a pretty penny for WebEx. By any measure, the US$3.2 billion -- in cash -- represents a hefty premium. The company obviously has big plans for this product line. Either that, or it wanted to take WebEx off the market so no one else would acquire it. Or both.

The acquisition suggests that Cisco is looking to acquire greater market share among SMBs, agreed Paul Bodet, an analyst with RSM EquiCo, a global investment banking firm.

"This capability will make Cisco a lot more attractive to smaller companies," he told the E-Commerce Times, "who typically consider it to be a vendor for large enterprises only." Read More.

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